다국적사 Healthcare. Trade MKT 경력직
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등록자 :
임성준상무
등록일 : 23-01-10 09:58
기본정보
| 다국적사 Healthcare. Trade MKT 경력직 | |||
| 마케팅 | 과장~차장 | ||
| 무관 | 무관 | ||
| 서류전형 -> 1차면접 -> 2차면접 | 영어 상 | ||
| 2023-01-10 | 채용시 | ||
상세정보
본문- Develop the annual trade marketing strategy for the relevant channel and product categories to achieve defined business objectives - Manage departmental operating budgets and costs according to annual allocation to ensure efficient usage of resources, where applicable - Oversee market research activities. Leverage market information (e.g. market trends, consumer behavior, competitor activities, etc.) as inputs to annual marketing strategy based on understanding of products, target customer groups, etc - Oversee the efficient utilization of trade spend budgets across channels and product categories. Critically analyze trade spend accrued expenses and evaluate spending patterns - Proactively look out for trade marketing upselling opportunities based on consolidated trade marketing plans of various clients - Plan and build trade marketing internal capabilities, standardized processes (including approvals), tools, etc. for smooth execution of trade marketing activities - Oversee the development and execution of above the line marketing campaigns and go-to-market activities, including in-store promotional initiatives - Critically evaluate target achievements/return on investment and the effectiveness of marketing programs executed. Oversee the preparation of reports and analysis for decision making - Partner with internal stakeholders in aligning trade marketing initiatives and sales priorities/activities to ensure holistic integration of efforts to meet customers' needs - Align with clients on agreed plans related to merchandising/planograms, trade promotions, in-store execution, multiple points of purchase, point of sale materials, etc. |