- Raising the brand ambition, vision and standard of development and activation globally - Putting global target customer segments at the heart of all decisions by developing deep understanding and insight - Making evidence-based short and long term winning choices in where to play and how to win - Building a strong pipeline of well positioned products, beyond product solutions, content and communication strategy - Optimizing global brand investment(and guidance) for maximal ROI and active and agile KPI tracking - Being a strong brand advocate, creating a two way cross-fuctional learning environment with local marketing, global sales and other related departments - Developing capability of direct reports in the relevant functional and leadership competencies