-Investigate and exploit business opportunities for STH(Specialized Therapeutic) brands -Responsible for developing and implementing brand strategy for STH(Specialized Therapeutic) brands -Lead STH(Specialized Therapeutic) marketing team and develop direct report(s) in personal and business aspects to achieve strategic goals -Manage qualitative & quantitative performance of direct report(s) -Supervise the implementation of Marketing and Action plans. -Coordinates and executes all decided promotional activities in order to achieve the respective sales goals for STH(Specialized Therapeutic) brands -Drive brand focused market research and analytics efforts and manages forecasting for revenue and production. -Develop and manages relationships with TLs -Lead cross functional teams needed to achieve key brand initiatives -Responsible for Project Management. -Deliver profitability by managing sales target and marketing budget -Comply with pharmaceutical regulations and ethical business practices ensuring compliance of marketing activities