[직무내용]

• Lead development of annual, and long term brand/business planning to achieve volume, share and profit results : Development of plans done in conjunction with cross functional teams
• Provide strategic leadership on implementation of brand tactics : Lead to develop briefs for brand plan actions, and operational plan
• Develop demand creation strategy and action plan with sound understanding of customers
• Understand market including customers(pharmacists), consumers, and competitors through fine analysis of pharmacy and consumer data, and deliver into developing optimal strategies/ tactics into field
• Communicate appropriately with sales force, distributors and trade to ensure a coordinated implementation
• Execute periodic product and relevant disease training to sales force
• Lead and guide the related parties (i.e. distributors, sales force, agent, KOL, and suppliers) to achieve of short and long term business objectives, sales, profit, inventory, and market share.
• Be proactive to increase category sales with innovation launch/development through close communications with R&D and BD etc. internal cross functional teams
• Experienced in various research, design of customer (pharmacist) & consumer communications, and PR
• Implement processes that measure and/or ensure the delivery of the following : Volume and profit targets, A&P allocation, resource allocation and project management across the functions
• Manage brand P&L, and maximize ROI : Ensure that all activities have system agreed measurements and post evaluation takes place
• Control marketing expenditure to approved budget or mutually agreed forecast levels
• Meet the legal and compliance requirement and ensure the practice is in line with Handok five value & SOP

[지원자격]

• Bachelor degree in Business or science related fields (MBA, Pharmacist preferred)
• Proven track record of relevant experience in pharmaceutical industry (OTC preferred, sales experience is plus) or FMCG
• 3~5+ years of marketing experience preferred and job title would be determined by experience
• Preferred verbal and written English skill
• Strong leadership with maturity and strategic thinking
• Strong interpersonal and management skills
• Innovative in approach and to translate plans into action
• High Energy and High Integrity & commitment
• Good understanding of consumer/customer profile
• Response promptly to market and trade.
• Preferred in-depth understanding of OTC products, disease and market.
• Preferred in-depth understanding of business practice of OTC industry.
• Good at learning agility