| OTC 일반의약품 마케팅 JPM~PM |
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| 주요 책무 KEY ACCOUNTABILITIES: |
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| Ÿ 담당한 제품 또는 브랜드 전반에 대한 마케팅 전략의 수립과 실행, 예산의 관리를 통해 매출 목표와 수익 목표를 달성하고 장기적으로 브랜드 강화를 위한 전략을 수립 진행한다. |
| ㆍ Lead development of annual and long term brand/business planning |
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| to achieve volume, share and profit results: Development of plans done in conjunction with cross functional teams |
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| ㆍ Provide strategic leadership on implementation of brand tactics |
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| : lead to develop briefs for brand plan actions, and operational plan |
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| ㆍ Develop demand creation strategy and action plan with sound understanding of customers |
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| and their behavior in trade |
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| ㆍ Understand market including customers and competitors |
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| ㆍ Execute periodic product and relevant disease training to sales forces |
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| ㆍ Manage brand P&L and maximize ROI |
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| ㆍ Control marketing expenditure to approved budget or mutually agreed forecase levels |
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| ㆍ Meet the legal and complicance requirement and ensure the practice is in line with Handok values and SOP |
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| 직무수행상 요구사항 JOB-HOLDER REQUIREMENTS: |
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| ㆍ Bachelor degree in Business or science related fields (MBA, Pharmacist preferred) |
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| ㆍ Proven track record of relevant experience in pharmaceutical industry |
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| (OTC preferred, sales experience is plus) or FMCG |
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| ㆍ 2~5+ years of marketing experience preferred and job title would be determined by experience |
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| ㆍ Preferred verbal and written English skill |
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| ㆍ Strong leadership with maturity and strategic thinking |
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| ㆍ Strong interpersonal and management skills |
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| ㆍ Innovative in approach and to translate plans into action |
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| ㆍ High Energy and High Integrity & commitment |
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| ㆍ Good understanding of consumer/customer profile |
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| ㆍ Response promptly to market and trade. |
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| ㆍ Preferred in-depth understanding of OTC products, disease and market. |
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| ㆍ Preferred in-depth understanding of business practice of OTC industry. |
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| ㆍ Good at learning agility |
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